Since 1992
Redefining Luxury
In 1992 nestled in Worlds End on the Kings Road, Robert Emmett opened the doors to Emmett London seeking to craft the perfect shirt: to create a garment that spoke of exceptional quality, a shirt that would not only fit but feel as though it had always been part of whomever wore it.
The Secret
The heart of Emmett London lies in its materials. Each fabric is chosen with an almost reverent care, sourced from the finest mills. Cotton, linen, silk, cashmere—selected not just for their beauty and vibrant colour, but for their longevity and their feel against the skin. Not mere cloth, but threads that carry a promise that what is made will last.
But fabric alone is not enough. Craftmanship gives life to a garment. Each shirt is stitched by hands that know the language intimately, where every seam, every button, every fold is deliberate, precise. There is an artistry to the work, a commitment to a level of perfection that will not be matched. It is this attention to detail that makes an Emmett shirt more than mere clothing, but a thing of quiet distinction.
Exclusivity
Defined by their rarity, every design is limited in quantity and never repeated. This exclusivity transforms each shirt into something more—it becomes a rare possession. A person who wears an Emmett shirt is not just wearing clothing; they are wearing something that carries with it a piece of history and something made with care. So, when you spot another one in the wild, there is a look in the eye, a subtle nod—an acknowledgement of taste.
The Personal Touch
Stepping into the store on Jermyn Street is like walking into candy shop. Row upon row of the brilliant colours Emmett has become famous for. But beyond that still, exists something for the client even more discerning. Upstairs is the made-to-measure showroom.
It can take six to eight weeks for an order to be ready for collection, but something this good is worth the wait. With nearly endless combinations of fabric, collar, cuff and cut, the sheer number of options that Emmett boasts can become dizzying. However, sitting down on the couch it becomes a quieter, family affair. Robert’s son Samuel Emmett handles the fitting himself, ensuring that no detail is lost along the way.
Legacy and Sustainability
Three decades and two generations in a world driven by the rush of fast fashion. Emmett London has remained true to its goal, the perfect shirt, but that definition has grown. The perfect shirt must also be sustainable and ethical. Utilising ever advancing modern innovations every shirt is made with natural fabrics, sourced responsibly and crafted with an awareness of the world and our futures in it. This commitment to sustainability ensures that each piece is not only a luxury to wear, but a choice made with conscience. The perfect shirt does indeed exist at Emmett London.